Biobased label

Product claims pertaining to compostability or the content of renewable resources are generally hard to check for consumers. There is currently no obligatory label requiring producers to disclose the amount of biobased materials in their products. Producers can, of course, provide this information to consumers voluntarily. However, claims would be much more credible were they communicated by an independent certifying body, and on the basis of an internationally recognized standard.

Consumers naturally need to know about a product’s compostability, and this must be clearly marked so they know how to properly dispose of it. A reference to the product‘s content of renewable resources would also be a valuable piece of additional information that would support environmentally-conscious consumers in their purchase decision. European Bioplastics calls for the standard, non-brand specific certification and labelling of biobased products; the technical requirements of which are currently being discussed on European level. The association is involved in these discussions.